President Reagan said "Trust, but always verify" when it comes to arms control. The same is true of the fish oil quality. We check every batch of finished product and post the results of that lot number on our website. Sure, it costs a lot of money, but our consumers deserve to know. There might be 5-star fish oils, but there is only one 6-star. That's OmegaRx® because it has to meet the strict standards of Dr. Sears since his name is on every bottle.